Anything Customer Facing is where I am a champion, because the voice of the customer is where the heart of marketing stands. My certifications are embedded in Paid Advertising, my analytics background comes from years of SEO, SEM, and old school urchin mapping creation (what came before google analytics).
As an operations leader, the central theme of finding what works for acquisition is the Customer Relationship Manager (CRM) and the Customer Data Platforms (CDP). When everything is integrated properly, agile maintains we adapt and scale at a higher rate and actually stick with a growth curve rather than disabling it.
The Marketo ABM and Microsoft Dynamics Growth Stack - Great for Account Based Management and Tech Companies with at least 3-4 project managers.
The Martech Stack I Utilized For Home Bay - Works amazing for start ups needing acceleration but requires specific developers and talent to harmonize it.
Final Thoughts On Marketing Operations Technology Stacks and Growing Revenue.
Working in marketing operations, coming from a IT background, I've learned that my frame work allows me to work in a paradox. I work with each quadrant in mind, and apply it to each stack I work with, or develop. The main mission is to get an ROI, but today's growth marketing expert understands that the customer journey is only as good as the evolving stack of a company's infrastructure.
"Centralize everything you can.
Automate everything you can.
Decentralize everything you can.
Humanize everything you can.
Embrace constant change."
Bottom line is that my stacks have made customer experiences positive and return on investment even more so. That's the goal for growth.